The cradle of Moose Färg (translated Moose paint) matt wood paint lies in the kopper ore mining area in the middle of Sweden. It is here the typical red pigment was first used as it came available as the by-product of the ore mining. Basically it is iron oxide and apart from its low cost and pleasant colour it also proved to be very effective for wood preservation. This pigment together with the formulation based on wheat and rye flour, water and linseed oil gave this swedish paint for wood a unique effectiveness. The damp open structure enabled the wood to breath and prevented it to be too moist. On the other hand excess water was kept out and the surface area was refreshed by natural erosion.
Swedish red and many other scandinavian colors
King Johan, also part owner of the mines, liked the color so much (reminding him of the red brick houses of the “continent”) he made it standard issue for his own buildings and made it clear to the nobility this was the colour wood paint the king expected them to use. The typical Swedish red colour is now the hallmark of all nordic countries (who actually were once for a large part under the rule of the house of the Vasa kings).
Moose Färg Swedish wood paint still uses the old philosphy but has been developed to a modern, effective means to preserve wood as well provide nice colours.
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